It’s a dog-eat-world in the business landscape as the market welcomes an inundation of franchises, making the competitive atmosphere fiercer than ever. Digital marketing is one of the driving forces that can put your franchise on the map and ahead of the crowd, which means you need to focus on a winning strategy to continue attracting potential customers to your brand.
Marketing different franchises can be tricky but honing your efforts on a solid local marketing strategy can ensure your multi-location business will continue to grow and catch the attention of your target audience. With that in mind, the tried-and-true tips below should help increase your rankings for all your franchises:
Tip #1: Focus on Local SEO to Help Each Franchise Achieve a High Ranking
Seeing as your business is largely based on a geographic setting in different locations, it’s no surprise that local SEO is one of the most important digital marketing strategies you need to implement.
Building your local citations, optimizing your “Google My Business” listing, improving your name, address, and phone number (NAP) consistency, and other localized tactics should help your franchise reach customers in a specific, storefront location.
It’s a crucial element that can also help generate sales, so be sure to improve your local SEO by building authoritative backlinks from trusted websites, and improve your local presence online by joining local directory listings such as Yellow Pages, Yelp, Truelocal, and other review sites.
Tip #2: Create Specific Landing Pages for Each Franchise in Your Website
Modern businesses know that running a website is a cornerstone of success in this digitally-oriented world. However, having a well-designed site is only half the battle. If you want to entice visitors and evoke your desired action, directing them to specific landing pages can do wonders for your conversion rate.
It goes without saying that each landing page should have a fast loading speed, secure, and mobile-responsive, all while maintaining consistent branding for each distinct page. Even with a cohesive branding direction, the point of assigning different landing pages is to provide unique information to consumers who are interested in a specific franchise.
Tip #3: Establish a Strong Social Media Presence
Social media is the name of the game when it comes to building brand loyalty online, but it’s even more crucial when you want to promote your franchise. Different social platforms connect you to a global audience and local markets alike, allowing you to tap into a wider range of audiences.
Not to mention, social media also allows you to target specific customers. Facebook ads, for instance, use the custom audience to let marketers laser-target the right market according to their behavior, contact list, and other factors.
The Bottom Line: Digital Marketing Can Help Your Business Achieve Rapid Growth
In a world where online marketing runs the business landscape, you need to apply different digital marketing strategies to fill the gap and ensure your franchise is on the map in the top pages of SERPs.
If you’re looking for a digital marketing agency in New York that can help promote your franchised business online, we’re the best professionals to call! Get in touch with us and see how our digital experts can help enhance your bottom line.
We were ranked #198 and #223 on Inc Magazine’s list of “America’s Fastest-Growing Private Companies’ for 2 consecutive years through our 1906% growth rate and haven’t stopped since!
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